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What Cookie Taught Me About Marketing?

February 13, 2018

Recently my family made, faux cookie dough, a recipe my daughter found online and had to make -she is 4 and had no idea that chick peas and cookie dough don’t belong in the same sentence.   We made our ‘cookie dough’ – chick peas, cinnamon, syrup and rolled oats blended and mixed with chocolate chips.   It looked like cookie dough, it even smelled like cookie dough but cookie dough -it was not. 

 If this was all you had, faux cookie dough was a tasty treat but next to real cookie dough -it would have paled in comparison.   It was a lot like marketing, good verses great, well-planned marketing.  

 

Good marketing has all the same elements – graphics, relevant content, information conveyed and a website with the basic details – the cinnamon, syrup, chocolate chips.  Great marketing has clean graphics, timely content, researched methods and consistent look across multiple mediums – it adds the butter, sugar and eggs. 

 

Great, consistent marketing is a big step up from faux ‘cookie dough’.  And in the end, real cookie dough like great marketing strategies can both be baked into a tangible result. 

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